Each presets, f1-f6, b1-b6, e1-e6 & m1-m9 have unique looks based on our own personal aesthetic, and also on different looks we have achieved with film. We are huge film lovers, but film can look very different, depending on many factors including how you like to shoot it, the film lab, the scanner, the scan technician… the rotation of earth… ;) etc. So we decided to create a variety of the looks we love about film, combined with the convenience and good bits we love about digital. The best way to see the difference between each preset is to test them. We find ourselves using each for different scenarios. For weddings, f4, f6, e1, e4, e5, m1 and m6 are our go-to’s. For families and portraits f1 e2 and m3 are amazing. For travel, personal work, or photos with grand views or water, we love f3 e3 and e4. But then again, there are no rules! Just experiment and see what matches your vision!